In the pantheon of Indian automobiles, few names evoke as much nostalgia and respect as the TATA Safari. Since its inception in 1998, the Safari has been synonymous with rugged capability and premium comfort. Now, in its latest avatar, the TATA Safari has undergone a dramatic transformation, emerging as a cutting-edge SUV that honors its heritage while embracing the future. Let’s delve into what makes the new TATA Safari a benchmark in the Indian automotive landscape.
Design Evolution: From Rugged to Refined
The new TATA Safari represents a significant departure from its boxy predecessor, adopting a more contemporary and sophisticated design language. Key design elements include:
- Imposing front grille with tri-arrow motifs
- Sleek LED headlamps with LED DRLs
- Muscular bonnet and pronounced wheel arches
- Floating roof design with chrome finisher
- Striking LED taillamps with a connecting light bar
- 18-inch diamond-cut alloy wheels
While the design is thoroughly modern, subtle cues like the stepped roof and the strong shoulder line pay homage to the original Safari. The overall aesthetic successfully balances elegance with a commanding presence, making the Safari stand out in the crowded SUV segment.
Spacious and Luxurious Interior
Step inside the new Safari, and you’re greeted by a cabin that redefasts the notion of premium in Indian SUVs. Notable features include:
- Three-row seating configuration with options for 6 or 7 seats
- Premium Oyster White interior theme with Ash Wood dashboard insert
- 8.8-inch floating touchscreen infotainment system
- 7-inch TFT instrument cluster
- Panoramic sunroof
- Boss Mode for enhanced second-row comfort
- Third-row seats with dedicated AC vents and USB charging ports
The attention to detail is evident in the use of soft-touch materials, the ergonomic layout of controls, and the overall fit and finish. The Safari’s interior not only looks premium but also feels built to last, addressing one of the common criticisms of Indian-made vehicles.
Powertrains: Performance Meets Efficiency
Under the hood, the TATA Safari offers a robust and refined powertrain:
- 2.0-liter Kryotec turbocharged diesel engine
- Power output: 170 PS
- Torque: 350 Nm
- Transmission options: 6-speed manual or 6-speed automatic
This engine, shared with its sibling the Harrier, provides ample power for both city driving and highway cruising. The automatic transmission, in particular, has received praise for its smooth shifts and responsiveness.
While the current Safari is offered only with a diesel powertrain and front-wheel drive, TATA has hinted at the possibility of introducing petrol and all-wheel-drive variants in the future, potentially broadening its appeal.
Advanced Features and Technology
The new Safari is packed with features that cater to the tech-savvy Indian consumer:
- iRA connected car technology with over 80 features
- 9-speaker JBL audio system
- Wireless smartphone charging
- Electronic parking brake with auto hold function
- Terrain Response Modes (Normal, Rough, Wet)
- 360-degree camera system
- Air purifier with AQI display
These features not only enhance the driving experience but also position the Safari as a thoroughly modern offering in its segment.
Safety: A Top Priority
TATA Motors has always placed a strong emphasis on safety, and the Safari continues this tradition:
- 6 airbags
- Electronic Stability Program (ESP) with 14 additional functions
- Tire Pressure Monitoring System (TPMS)
- Hill Hold Control and Hill Descent Control
- ISOFIX child seat anchors
- All-disc brakes
The Safari’s robust build quality and comprehensive safety features make it one of the safest vehicles in its class, providing peace of mind for family-oriented buyers.
Driving Dynamics: Comfort Meets Capability
On the road, the Safari impresses with its well-balanced driving dynamics:
- Comfortable ride quality, soaking up road imperfections with ease
- Well-controlled body roll for a vehicle of its size
- Light steering for easy maneuverability in urban settings
- Confident high-speed stability on highways
The Safari’s Land Rover-derived OMEGARC platform provides a solid foundation, contributing to its impressive ride and handling characteristics. While it may not be a hardcore off-roader like its predecessor, the new Safari is more than capable of handling rough roads and mild off-road conditions, especially with its Terrain Response Modes.
Market Positioning and Competition
The TATA Safari enters a competitive segment, taking on established players like:
- MG Hector Plus
- Mahindra XUV700
- Hyundai Alcazar
TATA has positioned the Safari as a premium offering, with pricing that reflects its feature-rich nature and brand heritage. While it may not be the most affordable option in its class, the Safari justifies its price tag with its combination of style, features, and brand value.
Environmental Considerations
While the Safari is currently offered only with a diesel engine, TATA has made efforts to improve its environmental credentials:
- BS6 compliant engine with improved efficiency
- Use of eco-friendly materials in interior construction
- TATA’s commitment to introducing electric and hybrid powertrains across its lineup suggests that greener Safari variants may be on the horizon
The Safari Experience: More Than Just Transportation
Owning a TATA Safari is about more than just having a means of transportation; it’s about being part of a legacy. TATA has capitalized on this by offering:
- Safari Kaziranga Edition, paying homage to India’s natural heritage
- Exclusive ownership programs and events for Safari owners
- Personalization options to make each Safari unique to its owner
These initiatives help create a sense of community among Safari owners, enhancing the overall ownership experience.
Future Prospects
As TATA continues to invest in R&D and expand its global footprint, the Safari is likely to see further enhancements:
- Potential introduction of a petrol hybrid powertrain
- Expansion of connected car features and autonomous driving capabilities
- Possible export to international markets, showcasing Indian engineering prowess
Conclusion: A Worthy Flagship for TATA Motors
The new TATA Safari represents a significant achievement for the Indian automotive industry. It successfully combines the rugged DNA of its predecessor with modern design, advanced technology, and premium features. In doing so, it not only lives up to the Safari legacy but also sets a new benchmark for what Indian consumers can expect from a homegrown SUV.
For families looking for a spacious, feature-rich, and safe SUV, the Safari presents a compelling option. Its blend of comfort, capability, and brand prestige makes it a strong contender in the premium SUV segment.
Moreover, the Safari’s success story goes beyond just sales numbers. It stands as a testament to TATA Motors’ ability to produce world-class vehicles that can compete with global brands. In many ways, the Safari embodies the aspirations of a new India – confident, sophisticated, and ready to take on the world.
As TATA continues to refine and evolve the Safari, it’s clear that this iconic nameplate will play a crucial role in shaping the future of the Indian automotive landscape. The TATA Safari isn’t just an SUV; it’s a rolling showcase of Indian engineering prowess and a symbol of the country’s automotive ambitions.
In a market increasingly dominated by international brands, the TATA Safari stands proud as a homegrown hero, ready to take on all comers. It’s a vehicle that Indians can be proud of, and one that’s sure to turn heads whether navigating city streets or exploring the great outdoors. The legend of the Safari lives on, reimagined for a new generation but still carrying the spirit of adventure that made it an icon in the first place.